Article marketing services offer huge benefits to anybody who is marketing a product or website online. Article marketing is one of the most effective ways to bring traffic to your site, whether you are promoting your own product or service or making money from affiliate commissions.
The great thing about article marketing services is that you do not need to do the time consuming work of writing and submitting your own promotional articles. Instead, you can outsource it all.
In most cases you will be looking for two kinds of article marketing services. First, you can hire somebody to write articles for you. There will be a cost for this of course, but for most marketers, it is worth the time that you save. The only exception would be if you enjoy writing and can do it well. In that case, you might want to spend your time writing and outsource some other aspects of your business.
There is another reason that you might want to hire or join one of the many article marketing services that you can find online. This would be for the submission of your articles to the directories.
Submitting articles is a real dull, time consuming job that hardly anybody likes to do. It is also very easy. So it is ideal for outsourcing to article marketing services or individuals who may be willing to do this for you for very good rates.
Of course, it is possible to use software to submit your articles. The problem is that most of the software has at least one of these two main faults. First, it may not include the best known directories such as EzineArticles and ArticlesBase.
Second, it can be difficult to have the software submit your articles to the correct category, because the different directories organize their categories and give them different names. For example, if your article is about forex trading, the appropriate category may be called ‘forex trading’ in one directory, ‘currency trading’ in another, and ‘foreign exchange’ in another; while other directories may not have this category at all, so you have to select ‘finance’ or ‘investing’.
This kind of selecting is something that can only be done by a human looking at the list of categories on every individual article directory site. Therefore, many marketers prefer to hire article marketing services that offer a manual submission service. This means that a human being will go through a list of article directories submitting your article to all of them, one by one.
If you outsource your article writing to a company rather than individual writers, you may find that they will also offer a submission service. This can save you a lot of time and energy. Instead of having to check the articles when they arrive from the writer, then send them on to somebody else to submit for you, you simply place your order and the whole thing is done for you.
Of course, that may work out a little more expensive, but what you save is time that you can profitably spend on other areas of your business. This is always the main advantage with article marketing services.